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Live Masterclasses

Applied Generative AI for Career and Business Growth

Certificate from IITM Pravartak Technologies Foundation In Collaboration with Jaro Education

Learn to use AI on real work, from writing and research to data, career growth and automation, live from IIT Madras faculty and industry mentors. Three months, open to everyone from college students to senior leaders. No coding.

Duration
3 months
Live teaching
18-20 hours
Sessions
Sat or Sun
AI tools
~20+
₹49,999 ₹9,999+ GST Code #GrowWithJaro pre-applied

Cohort 1 now enrolling: 179/250 seats filled

Prefer to talk first? or

  • IITM Pravartak certificateTechnology Innovation Hub, IIT Madras
  • Live, not recordedIIT Madras faculty and mentors
  • No coding neededOpen to every background

Step inside a live session

Three moments from the programme, played out the way they happen in class. Pick a chapter or let it run.

0:00 / 0:36

Three months, one weekend at a time

Live hours spread over twelve weeks, not crammed into one. You learn a module live, then spend the next week using it on your own work. Select any module to see what happens that fortnight.

Live session with faculty Practice week on your own work

Indicative plan. Exact session dates for your cohort are shared when you enrol.

What you'll be able to do after three months

Every item here is something you practise in class and then use on your own studies, job or business.

Most learners arrive using AI now and then. They leave with a set of prompts, assistants and workflows they use every week.

  • Explain how AI, Generative AI and LLMs differ, and which tool suits which job
  • Write prompts with role, context, task, constraints and format, and save them as templates
  • Draft emails, marketing copy, presentations and visuals that sound like you
  • Rebuild your resume and LinkedIn, and rehearse interviews and appraisals with AI
  • Research with cited, real-time sources and summarise long documents quickly
  • Read a spreadsheet, work out growth metrics and turn them into a clear recommendation
  • Set up a custom GPT and map a no-code automation for work you repeat
  • Check AI output for errors, bias and privacy risks before anyone else sees it

See what a better prompt does

This is the first thing you practise in Module 1. Pick a task, then switch on the parts of a structured prompt and watch the answer improve.

Task

Add to your prompt

Vague
Your prompt
AI answer

Six modules, taught live

Three hours of live teaching per module, each ending with a hands-on task that produces something you keep.

Module 13 live hours per moduleModule 6
01Module

AI Fluency and Prompt Engineering Foundations

How today's AI tools behave, and how to ask them properly.

3 hrs live
  • AI, Generative AI and LLMsWhat each one is, and where they help or fall short at work.
  • Modalities and the tool landscapeText, speech, image and video generation, and where ChatGPT, Claude, Gemini and Perplexity fit.
  • Prompt engineering fundamentalsStructured prompts using role, context, task, output format and constraints.
  • Layered and iterative promptingMulti-step prompts, refinement and breaking a big task into parts.
  • Your personal prompt libraryReusable prompts for the tasks you repeat every week.
  • Responsible use and verificationPrivacy, confidentiality, fact-checking and bias awareness.
02Module

AI-Powered Marketing, Communication and Visual Strategy

Copy, customer replies, competitor research and visuals that stay on-brand.

3 hrs live
  • Foundations of AI in marketingContent, product descriptions, website copy and customer communication.
  • Marketing basics for better outputsAudience, positioning and why better inputs give better results.
  • The human desire frameworkFamiliarity, novelty, trust and self-esteem in content that connects.
  • Customer response managementEmpathetic, brand-aligned replies to queries and complaints.
  • Market and competitor researchCompetitor analysis, market gaps and opportunity mapping.
  • Crafting marketing promptsRole, audience, tone, constraints and output format.
  • Content and visual creationPresentations, social copy, content audits and visual assets.
03Module

AI for Career Acceleration and Personal Branding

Skills gaps, resume, LinkedIn, interviews, appraisals and your next move.

3 hrs live
  • Skills gap assessmentCompare your skills with a target role and find what to learn next.
  • Resume and LinkedIn optimisationClearer summaries and better keyword alignment for recruiters and hiring systems.
  • Interview preparationAnticipate questions, structure answers and practise out loud.
  • Appraisal and negotiation supportWrite up achievements and prepare for pay or role conversations.
  • Personal branding and visibilityThought-leadership content and professional positioning.
  • Career planning with AIShort-term goals and next steps in your current or target role.
04Module

AI for Strategic Research and Insight Generation

Cited research, RAG in plain language and safeguards for big decisions.

3 hrs live
  • AI in researchMachine learning and NLP basics, and how AI changes traditional research.
  • Business value of AI-driven insightsForecasting, risk assessment and working with unstructured data.
  • Responsible and ethical researchHuman judgement, bias, misinformation, copyright, IP and privacy.
  • Research fundamentals and use casesPrimary and secondary research, market sizing and competitor analysis.
  • AI-powered search, NLP and RAGEmbeddings, vector search, entity recognition and sentiment, explained simply.
  • Applied research workflowsCited real-time search, document uploads, summaries and flashcards.
  • Case studies and high-stakes decisionsA worked market example, plus safeguards in areas like health and finance.
05Module

AI for Business Data Analysis and Growth Metrics

From raw spreadsheet to charts and a clear recommendation, without formulas.

3 hrs live
  • Data types for AI analysisSpreadsheets, CSVs, survey exports and transaction logs.
  • Preparing and cleaning dataFix duplicates, inconsistent formats and missing values with prompts.
  • Conversational analysisAsk business questions of a spreadsheet directly.
  • Pivot tables and trend detectionBreakdowns, trends over time, anomalies and outliers.
  • Growth metricsRevenue trends, funnels, retention and churn, calculated and explained.
  • From numbers to narrativePatterns, causes and possible explanations behind the numbers.
  • Dashboards and chartsClear, executive-ready visuals from raw data.
  • Verifying AI analysisCheck calculations and spot misleading charts before sharing.
06Module

Agentic AI and Business Workflows

AI agents, custom GPTs and no-code automation for work that repeats.

3 hrs live
  • Understanding agentic AIHow agents differ from a single-turn chatbot.
  • Agents inside everyday toolsAgent-like features in ChatGPT, Gemini and Copilot.
  • Custom GPTs and assistantsConfigure an assistant for a specific team, role or task.
  • No-code automationConnect AI to the apps you already use with Zapier or Make.
  • Mapping workflowsFind the repetitive steps worth automating, and where a human must stay in the loop.
  • Measuring impactTime saved, fewer errors and better quality.

Want the week-by-week session plan?

Get the brochure with every topic, tool and the capstone brief, sent to your WhatsApp and email.

~20+ AI tools, used in class

The programme stays tool-agnostic where it can. These are the representative tools demonstrated, and the list is updated as the market moves.

Show tools for

AI assistants

ChatGPTClaudeGeminiMicrosoft Copilot

Research

PerplexityNotebookLMElicit

Writing & documents

Notion AIMicrosoft CopilotChatGPTClaude

Data & spreadsheets

Excel CopilotGoogle Sheets AIChatGPT data analysisJulius AI

Presentations & visuals

GammaCanva AIPowerPoint CopilotBeautiful.ai

Image generation

DALL·EAdobe FireflyMidjourneyMeta AI

Custom assistants

Custom GPTsClaude ProjectsCopilot Studio

Automation

ZapierMaken8n

Meetings & productivity

Otter.aiFireflies.aiNotion AI

Watch a little, practise a lot

Every live session follows the same shape: a short demonstration, a long stretch of guided practice, then review and feedback.

  • Bring your own workPractise on your own assignment, report, deck or spreadsheet. Non-confidential examples only.
  • A live task at the end of every moduleA timed exercise that produces something real. It also counts towards your assessment.
  • Peer review in each moduleYou learn to judge AI output critically, yours and other people's.
  • A mixed cohort on purposeStudents, managers and founders in one batch, so you pick up uses from outside your field.
  • IIT Madras faculty and industry mentorsAcademic depth alongside people who use these tools at work every day.

Learn from IIT Madras faculty and industry mentors

Academic depth from IIT Madras, with mentors who use these tools at work every day. Every live session is taught by the people below.

Prof. Vaibhav Chawla

IIT Madras Faculty

Prof. Vaibhav Chawla

Associate Professor, DoMS, IIT Madras

Prof. Chawla has taught at IIT Madras since 2015. His research covers technology and AI in marketing, chatbots in customer service, and service failure and recovery, with work in the Journal of Interactive Marketing, Industrial Marketing Management and the Journal of Business Research. He has been a visiting professor at IÉSEG School of Management, France, and the University of Passau, Germany

Prof. Prathamesh Kittur

IIT Madras Faculty

Prof. Prathamesh Kittur

Assistant Professor, DoMS, IIT Madras

Prof. Kittur teaches marketing analytics, CRM and sales and distribution management. His research on B2B marketing and service recovery appears in the European Journal of Marketing and the Journal of Business Research, and he consults on go-to-market strategy and data-driven marketing and sales decisions. Before academia, he worked as an engineer with Netafim Global.

Mr. Hitesh Motwani

IIT Madras Faculty

Mr. Hitesh Motwani

CMO & Business Growth Head

A digital media expert, AI trainer, and international speaker is renowned for steering high-impact marketing strategies and driving scalable revenue growth. He is a forward-thinking growth leader dedicated to helping organizations scale in fast-evolving AI markets. Known for his data-driven approach and creative agility, Hitesh excels at launching market-first campaigns, optimizing marketing funnels, and unlocking new business pipelines that deliver sustainable, long-term impact. As a seasoned growth strategist, he combines creative branding with hard metrics to capture market share and accelerate business velocity.

Certified by IITM Pravartak

IITM Pravartak Technologies Foundation is the Technology Innovation Hub at IIT Madras. You earn the certificate by doing the work, not just attending.

  • Quizzes and assignments through the three months
  • Attendance and participation as per programme norms
  • A minimum overall score of 60%
Sample certificate of completion for Applied Generative AI for Career and Business Growth, issued by IITM Pravartak Technologies Foundation

About IIT Madras

Founded in 1959, the Indian Institute of Technology Madras is an Institute of National Importance in Chennai, and one of India's leading centres for engineering, research and innovation.

#1
India, NIRF Overall 2025, for the seventh year in a row
#1
Engineering, NIRF 2025, for the tenth year in a row
#1
Innovation, NIRF 2025
180
QS World University Rankings 2026

Open to everyone, from first year to boardroom

There's no eligibility cut-off. Because you practise on your own work, a student uses the same class for projects while a manager uses it for reports. Pick where you are to see what you'd focus on.

You need basic comfort with email and everyday apps, a laptop and an internet connection. No coding or technical background.

One fee for the full three months

Programme fee₹49,999 + GST
AI Readiness Scholarship– ₹40,000

AI Readiness Scholarship applied. You save ₹40,000.

179 of 250 seats filled71 left

You pay₹9,999 + GST

₹11,799 including GST. One-time payment, with UPI.

The scholarship fee applies to this cohort only. Seats are capped so sessions stay hands-on.

Included

  • ~20 hours of live classes over 3 months
  • 6 modules and 20+ AI tools
  • Capstone project with presentation and feedback
  • Certificate from IITM Pravartak Technologies Foundation
  • Session recordings and cohort community
Claim the ₹9,999 fee

What learners say

I used to type one line into ChatGPT and hope. Now I have templates for everything I write each week.
Learner NameFinal-year student
The data module changed how I prepare monthly reviews. I go from raw export to a clear summary in under an hour.
Learner NameSenior Manager, Operations
Two things my shop did by hand every week now run on their own. The automation class paid for the course.
Learner NameBusiness owner

Questions, answered

Why three months for 20 hours of teaching?

The live sessions are spread out on purpose. After each module you get a week to use it on your own work, so the skill sticks before the next session starts.

Do I need coding or a technical background?

No. You need basic comfort with email and everyday apps, a laptop and an internet connection.

I'm a student. Is this for me? And I'm a senior leader, is it too basic?

Both. The programme is open to everyone and each person practises on their own material. Students apply it to projects and job hunting; leaders apply it to strategy, reporting and team workflows.

When are the classes?

Live sessions run on Saturdays or Sundays, 2–3 hours each, across three months. Exact dates for your cohort are shared when you enrol.

How does the fee and code work?

The programme fee is ₹49,999 + GST. The code #GrowWithJaro applies the AI Readiness Scholarship, which brings it to ₹9,999 + GST (₹11,799 including GST). The code is already applied in the enrolment form and is valid for this cohort only.

Who issues the certificate?

IITM Pravartak Technologies Foundation, the Technology Innovation Hub at IIT Madras. You receive it after meeting the assessment criteria, including a minimum 60% overall score and attendance norms.

What is the capstone project?

An AI plan built on your own studies, job or business, such as a roadmap for using AI in your team or a workflow you automate. You submit and present it at the end of the programme.

Do I need to share confidential data?

No. Bring non-confidential examples only. Privacy and responsible use are covered from Module 1.

What if I miss a session?

Sessions are recorded and shared with the cohort. Attend live where you can, since most of the value is in the practice and attendance counts towards certification.

What language is it taught in?

Simple, easy-to-follow English.

Still have a question? Talk to a programme advisor.

Stop hearing about AI. Start using it at work.

Three months, 20 live hours, one IITM Pravartak certificate. ₹9,999 + GST with #GrowWithJaro.

Cohort 1 179/250 seats filled, 71 left

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